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Slastnikova Tamara Vasilevna

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E–mail: Tomas59@mail.ru

Place of work: Moscow City University, Moscow, Russia

Academic degree: PhD

Academic status:  Associate Professor

Post: Associate Professor of  Roman philology department

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  10.02.05 Romance languages

Scientific major: Lexicology, Semantics 

Important publications:

  1. Slastnikova, T. V. Color and color designation in linguistic research / T. V. Slastnikova, E. I. Cherkashina. – Moscow : Limited Liability Company “Languages of the Peoples of the World”, 2021. – 240 p. – ISBN 978-5-6046262-0-7. – EDN DLSYUC.
  2. Kouléchova The modal nuances of generic statements in modern French / A. Kouléchova, T. Slastnikova // Studia Romanistica. – 2019. – Vol. 19. – № 1. – P. 47-60. – EDN AVQQCC.

The eurysemantic character of the German lexeme Sanktion in collocations

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DOI 10.51955/2312-1327_2023_2_126

Kristina V. Manerova

Abstract. This paper intends to analyze the use of a special type of phraseological unit – collocations formed by the lexeme Sanktion in plural and by a collocator in the modern German. For that purpose, some introductory remarks will first be given regarding the eurysemantic character and the origin of the lexeme Sanktion. Since this is a corpus-based study, details on the compilation of the digitized corpus will be outlined, and it will be shown which collocational potential Sanktion has developed in the German political discource. In the meaning of “veto, restriction” the lexeme acts as a part of collocations. Collocations have an asymmetrical syntactic structure: the basis in collocations is the lexeme Sanktion, the collocators are adjective and genitive attribute, prepositional groups, comparison words etc. The main task of the study is to examine the development of the collocation potential of Sanktion using examples from the modern German DWDS corpus, using the corpus parameter LogDice and the frequency measure. The combinations of frequency measure and LogDice allow to present collocations as formulaic patterns in political language.

Key words: Sanktion, collocations, linguistic secularization, eurysemanticity, corpora studies, formulaic language.

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Manerova Kristina Valerievna

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E–mail: k.manerova@spbu.ru

Place of work: Saint-Petersburg State University, Saint Petersburg, Russia

Academic degree: Candidate of Sciences in Philology

Academic status:  Docent

Post: Associate Professor of Department of German Philology  

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  10.02.04 – Germanic languages

Scientific major: German phraseology, German lexicology, Discourse Linguistics 

Important publications:

  1. Manerova,V. (2022).Variation of pronunciation norm and meaning in light of semantic-cognitive analysis: german idiom das A und O. Nauchnyi dialog. Issue. 11. 7. pp. 74-98 (In Russian).
  2. Manerova, (2020). Die Russische Entsprechung für Internationale Solidarität als ideologisches Fahnenphrasem im diskursiven Vergleich 1953-1982. Sprache & Sprachen. S. pp. 57-77.
  3. Manerova, K. (2019). Kulturell bedingte Merkmale deutscher und russischer Phraseme im Vergleich. Kommunikative Praktiken in sozialen Kontexten. Sprachliche Mittel im Einsatz.  “Projekt Angewandte Linguistik” Berlin. pp. 53-66.
  4. Manerova K.V. (2019). [Meaning ambiguity of idiom-constructions Gott weiß / weiß Gott in German. Discursive secularization as precondition for phraseological meaning].Vestnik of Saint Petersburg University. Language and Literature. 16 (1): 88–104. https://doi.org/10.21638/spbu09.2019.107 (In Russian)
  5. Manerova K.V. (2019). Constructive formalization of phraseoreflexes Gott weiß / weiß Gott in German. Vestnik of Saint Petersburg University. Language and Literature. 16 (2): 259- https://doi.org/10.21638/spbu09.2019.207 (In Russian).

Axiological potential of advertising discourse (based on the english language)

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DOI 10.51955/2312-1327_2023_2_113 

Yulia P. Chalaya

Abstract. The article is devoted to the analysis of the value aspect of the English advertising discourse. Using the example of advertising texts on different subjects, the specifics of key axiologically significant concepts that determine the value system of modern society is shown. The research material is 520 advertising texts published in the magazines Delicious Magazine, Elle, Healthy Food Guide, Marie Claire and posted on the Internet. The paper emphasizes the value-oriented nature of advertising communication, according to which, the advertising text is one of the most significant factors in the formation and distribution of values. Taking into account the results of the analysis of the factual material, the author comes to the following conclusions: 1) the English advertising discourse, represented by advertisements of food, clothing and accessories, is characterized by an axiologically determined nature and the presence of a number of value markers; 2) a positive assessment of the advertised product plays an essential role in the process of formation the value orientations of society; 3) the main markers that embody the axiological potential in the sample are the following concepts: a) freshness, taste, naturalness, benefit, enjoyment (food advertising); b) beauty, comfort, individuality, accessibility, quality (clothing advertising); c) beauty, quality, luxury, creativity, status (advertising accessories – watches, jewelry).

Key words: axiology, axiological markers, concept, English advertising discourse, advertising text, mass media space, evaluation, speech impact, value system, advertising language. 

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Chalaya Yuliya Petrovna

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E–mail: j@chalaya.ru

Place of work: Federal State Autonomous Educational Institution of Higher Education “Sevastopol State University”, Sevastopol, Russia

Academic degree: Candidate of Philology

Academic status:  Associate professor

Post: Associate professor of Translation Studies department

Specialty from nomenclature of scientific specialties (Code of Higher Attestation Commission):  10.02.16 – Translation Studies

Scientific major: cognitive linguistics, linguistic axiology, theory and practice of translation, semiotics

  1. Important publications:
  2. Chalaya Yu. P. Global vertical context of the era in the translation of Victorian novels / Yu. P. Chalaya  // Modern Humanities Success. – 2020. – vol. 3. – pp. 201-205.
  3. Chalaya Yu. P. The symbolism of color and flowers in Victorian novels and their translations into Russian / Yu. P. Chalaya // Modern Humanities Success. – 2021. – vol. 5. – pp. 155-157.

Cognitive-discoursive patterns of interaction between children and parents in the context of financial education in China (on the example of new year’s receips)

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DOI 10.51955/2312-1327_2023_2_102

Victoria G. Morgun

Abstract. The New Year’s Receipt is one of the modern discursive practices in the Chinese linguoculture, through which parent forms a financially literate child’s personality. The article provides a comprehensive study of cognitive-discursive patterns «child – parent» interaction, the functioning of linguistic means in the process of text formation. The empirical material analysis has shown that the main lexical and grammatical features include legal terms, cultural names, localities, collateral service unions and bundles, digital registry, temporary constructions.

Keywords: cognition, discursive patterns, financial education, New Year’s receipt.

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Morgun Victoria Gennadievna

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E–mail: v.g.morgun@bk.ru

Place of work: Siberian Federal University, Krasnoyarsk, Russia

Status: senior lecturer of Oriental Languages Department

Scientific major: translation theory, cognitive linguistics, cognitive-discursive practices, Chinese linguoculture

Important publications:

  1. Morgun V. G. «National» and «Universal» in Chinese Translation Theory / G. Morgun // Kazan Science. – Kazan: Russian Science Publ. house, 2020. – Vol. 4. – P. 90-96.
  2. Morgun V. G. Linguistic representation of the «scientist’s spirit» image in Chinese and Russian media discourses (exemplified by news articles) / G. Morgun // Bulletin of Omsk State Pedagogical University. Humanitarian Studies. – 2021. – Vol. 4. – P. 82-87.

Jacques Rivette’s out 1. Discourse analysis of a film

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DOI 10.51955/2312-1327_2023_2_89

Evgeniya E. Smirnova

Abstract. The present case study offers a brief review of the history and methods in discourse analysis of films, makes an assumption about the film Out 1: Noli me tangere (1971) by the French director and critic Jacques Rivette being a unique example of a “linguistic” film; makes an attempt to analyze the film with the help of existing theoretical models.

Keywords: Cinematic discourse, discourse analysis, logomorphism, French cinema, semiotics.

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Smirnova Evgenia Evgenievna

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E–mail: e.smirnova@linguanet.ru

Place of work: Federal State Budgetary Educational Institution of Higher Education «Moscow state linguistic university», Moscow, Russia

Post: research scientist at Centre for Socio-Cognitive Discourse Studies

Status: PhD student of the Department of General and Comparative Linguistics

Scientific major: film discourse, discourse analysis, authoritarian film discourse

Verbal and non-verbal attractive elements of the web-sites of english luxury hotels (by the example of the Dorchester hotel website)

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DOI 10.51955/2312-1327_2023_2_78 

Larisa G. Vikulova

Evgeniya A. Elizarova

Abstract. The article is devoted to the study of the attractive features of the websites of English luxury hotels. The website of The Dorchester Hotel in London is used as an example. This hotel is one of the most prestigious and premium priced hotels of the UK. The official web-site is the main way of communication between the potential guest and the hotel. That’s why the content of the hotel site is the necessary requirement to persuade a person to become a real guest. The article shows different verbal elements that can be attractive for potential guests such as emotional and expressive vocabulary (bespoke luxury, deluxe, executive, etc.), the superlative degree of adjectives (the most iconic, the best, etc.), lexical units referring to hotel business (the gold standard of care, the perfect room for your every need, etc.) A lot of ways of non-verbal communicative elements are used to attract the potential guests’ attention. However, different photos of the luxurious interiors of the hotel and the famous guests are the main semiotic sign for the discerning client. 

Key words: website, hotel, potential guest, addressee, addresser, lexical units, non-verbal units.

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