DOI 10.51955/2312-1327_2023_2_89

Evgeniya E. Smirnova

Abstract. The present case study offers a brief review of the history and methods in discourse analysis of films, makes an assumption about the film Out 1: Noli me tangere (1971) by the French director and critic Jacques Rivette being a unique example of a “linguistic” film; makes an attempt to analyze the film with the help of existing theoretical models.

Keywords: Cinematic discourse, discourse analysis, logomorphism, French cinema, semiotics.

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DOI 10.51955/2312-1327_2023_2_78 

Larisa G. Vikulova

Evgeniya A. Elizarova

Abstract. The article is devoted to the study of the attractive features of the websites of English luxury hotels. The website of The Dorchester Hotel in London is used as an example. This hotel is one of the most prestigious and premium priced hotels of the UK. The official web-site is the main way of communication between the potential guest and the hotel. That’s why the content of the hotel site is the necessary requirement to persuade a person to become a real guest. The article shows different verbal elements that can be attractive for potential guests such as emotional and expressive vocabulary (bespoke luxury, deluxe, executive, etc.), the superlative degree of adjectives (the most iconic, the best, etc.), lexical units referring to hotel business (the gold standard of care, the perfect room for your every need, etc.) A lot of ways of non-verbal communicative elements are used to attract the potential guests’ attention. However, different photos of the luxurious interiors of the hotel and the famous guests are the main semiotic sign for the discerning client. 

Key words: website, hotel, potential guest, addressee, addresser, lexical units, non-verbal units.

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DOI 10.51955/2312-1327_2023_2_63

Elizaveta A. Vdovichenko

Veronika A. Kameneva

Abstract. The research of text perception and comprehension does not lose its relevance among scholars. News texts addressed to children 8-12 years old (mono-addresser) and to adolescents 10-15 years old (dual addressee) are being published. Their research is of academic interest because political texts are not popular among these age groups. A total of 50 political articles from the French-language magazines 1jour1actu and GEO, targeting mono- and dual addressees, respectively, were each sampled for the period 2013-2022. The quantitative counting indicated that among the material there are articles with information presented according to the “Kebab” (Kebab) structure. More often this structure is inherent in the political news for the dual addressee. While researching the components of “Kebab” structure, it was revealed that the journalist for better perception and retention of the addressee’s attention resorts not only to the basic structural components (“Title”, “Lead”, “Subtitles”, “Anecdote”, “Background”), but also to the invariant ones. For a mono-address, “Nut graf” is used to emphasize the purpose of reading the article. At the end of the news text, another “Anecdote” is used to repeatedly recall the news event.

Keywords: political news text, influence on the reader, manipulation of attention, structure of the news text “Kebab”.

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DOI 10.51955/2312-1327_2023_1_195

Nadezhda N. Kazydub

Anastasia E. Bazarova

Abstract. The article explores some methods of actualizing one of the legitimation strategies, namely, authorization, in the English language interpretative discourse. As an example of such a discourse the interpretation of the ancient Indian text “Bhagavad-gita” suggested by the translator and commentator is studied. The article features a number of categories used for authorization in this discourse and outlines methods of actualizing the authorization strategy: using modal operators and precedent names, metaphorization, analogy.

Keywords: linguistic interpretation, axiological strategies, values legitimation, authorization, Bhagavad-gita.

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DOI 10.51955/2312-1327_2023_1_234

Larisa G. Vikulova

Olga I. Korolenko

Irina V. Makarova

Abstract. The article deals with the problem of the digital reputation of the scientific community on the example of the website of the French Academy, through which the reputation of an authoritative institution is formed. It is noted that the trust and reputation of the Academy are created at the expense of scientific achievements, which since the XVII century, in particular, the French Academy has received the privilege and exclusive right to publish the works of its members on the basis of its own decisions, without censorship. It is proved that the consequence of such an innovation was intra-institutional censorship and the development of the concept of “scientific reputation”, when the main regulator are the concepts of self-censorship and the honor of a scientist. It is noted that the reputation of a member of the French Academy, represented on its website, is not only the fame, scientific recognition of the academician among colleagues, but also a guarantee of the reliability of his own statements or the statements of those who highly value him in society. It is emphasized that an important component of the identity of the scientific community, including in the diachronic projection, is its image portrait, formed on the website of the French Academy, which reflects the activities and value orientations of the status scientific institution.

Keywords: digital reputation, scientific community, French academy, website, identity, image.

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DOI 10.51955/2312-1327_2023_1_166

Olga A. Boginskaya

Abstract. Political discourse is not only an information environment, but also an interactive space which necessitates the study of metadiscourse as an effective rhetorical strategy. The purpose is to study metadiscourse categories in the genre of the President’s New Year’s address as one of the genres of political discourse. To achieve this goal, the metadiscourse categories used by the Russian president are identified and their communicative functions are determined; the frequency of markers within the metadiscourse categories is determined. New Year’s addresses posted on the official website of the President of Russia were used as research materials. The taxonomy of metadiscourse markers proposed by K. Hyland was adopted as the methodological basis. The study identified five types of metadiscourse markers (boosters, hedges, attitude markers, self-mentions and engagement markers) used by the President in order to construct an effective dialogue with an audience. In the discursive space of the New Year’s address, these metadiscourse markers serve the following communicative functions: showing confidence in the truth of a proposition, manifesting solidarity with an audience, mitigating categoricalness, showing emotions, engaging the addressee in a dialogue, accepting personal responsibility for the utterances produced. The predominance of boosters and attitude markers that increase the illocutionary force, demonstrating the addresser’s confidence in the truth of the propositions, and explicating the speaker’s affective stance, indicate Putin’s desire to construct an image of a self-confident leader and establish an emotional connection with the audience. The results obtained indicate the need to study metadiscourse categories as crucial elements of political communication. Intercultural, intracultural or diachronic studies of metadiscourse in the New Year’s addresses of the presidents seem promising.

Key words: President’s New Year’s address, political discourse, metadiscourse, hedging, boosting, self-reference, attitude marker.

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