DOI 10.51955/2312-1327_2023_1_234

Larisa G. Vikulova

Olga I. Korolenko

Irina V. Makarova

Abstract. The article deals with the problem of the digital reputation of the scientific community on the example of the website of the French Academy, through which the reputation of an authoritative institution is formed. It is noted that the trust and reputation of the Academy are created at the expense of scientific achievements, which since the XVII century, in particular, the French Academy has received the privilege and exclusive right to publish the works of its members on the basis of its own decisions, without censorship. It is proved that the consequence of such an innovation was intra-institutional censorship and the development of the concept of “scientific reputation”, when the main regulator are the concepts of self-censorship and the honor of a scientist. It is noted that the reputation of a member of the French Academy, represented on its website, is not only the fame, scientific recognition of the academician among colleagues, but also a guarantee of the reliability of his own statements or the statements of those who highly value him in society. It is emphasized that an important component of the identity of the scientific community, including in the diachronic projection, is its image portrait, formed on the website of the French Academy, which reflects the activities and value orientations of the status scientific institution.

Keywords: digital reputation, scientific community, French academy, website, identity, image.

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DOI 10.51955/2312-1327_2023_1_166

Olga A. Boginskaya

Abstract. Political discourse is not only an information environment, but also an interactive space which necessitates the study of metadiscourse as an effective rhetorical strategy. The purpose is to study metadiscourse categories in the genre of the President’s New Year’s address as one of the genres of political discourse. To achieve this goal, the metadiscourse categories used by the Russian president are identified and their communicative functions are determined; the frequency of markers within the metadiscourse categories is determined. New Year’s addresses posted on the official website of the President of Russia were used as research materials. The taxonomy of metadiscourse markers proposed by K. Hyland was adopted as the methodological basis. The study identified five types of metadiscourse markers (boosters, hedges, attitude markers, self-mentions and engagement markers) used by the President in order to construct an effective dialogue with an audience. In the discursive space of the New Year’s address, these metadiscourse markers serve the following communicative functions: showing confidence in the truth of a proposition, manifesting solidarity with an audience, mitigating categoricalness, showing emotions, engaging the addressee in a dialogue, accepting personal responsibility for the utterances produced. The predominance of boosters and attitude markers that increase the illocutionary force, demonstrating the addresser’s confidence in the truth of the propositions, and explicating the speaker’s affective stance, indicate Putin’s desire to construct an image of a self-confident leader and establish an emotional connection with the audience. The results obtained indicate the need to study metadiscourse categories as crucial elements of political communication. Intercultural, intracultural or diachronic studies of metadiscourse in the New Year’s addresses of the presidents seem promising.

Key words: President’s New Year’s address, political discourse, metadiscourse, hedging, boosting, self-reference, attitude marker.

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DOI 10.51955/2312-1327_2023_1_221

Liu Qiqi

Abstract. Aggression as a linguocultural phenomenon that manifests itself at all levels of human activity, including the Internet environment, whose anonymity increases the aggression degree and stimulates network users’ creative abilities on the basis of precedent phenomena. The relevance of the topic is due to the need to identify the correlation between speech aggression and precedent phenomena in the Internet space on the material of the Chinese language. The ways of manifestation of precedence in this environment are insufficiently studied. The purpose of this paper is to analyze and describe aggressive communication in the Chinese-language Internet, with particular attention to precedence as a factor of aggression in the net community. This article examines the phenomenon of precedence over the aggressive Internet communication by the material of the Chinese microblog Sina Weibo. Research method of this article is discourse analysis. The author investigates 4 types of precedent phenomena and ways of manifestation of precedence in the mentioned discourse. The main conclusions of the article are that precedent phenomena are one of the most important components of the Chinese-language aggressive Internet communication, precedence as an important factor of aggressive discourse in the Chinese Internet environment is expressed in two ways: by full and transformed citations.

Keywords: precedence, precedent phenomena, aggressive discourse, Internet communication, citation, Chinese language.

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DOI 10.51955/2312-1327_2023_1_181

Tatiana I. Semenova

Abstract. Linguistic creativity is viewed as a cognitive and discursive phenomenon. The paper discusses creative language use in discursive construal of future food vision in English media. Of central concern in the study is the issue of how the creative potential of the language system is realized in the process of alternative construal of the future food vision in the English media discourse. The study considers cognitive operations of conceptual integration, focus shift involved in alternative construal of fake meat products in English media discourse. The author highlights the issue that the concept FAKE MEAT is a way of conceptualizing food made from plants with the appearance of meat thus being like meat and being different from meat. The study brings into focus the violation of the language norm as potential resource for creativity. The paper reveals pragmatic potential of the conceptual blends like meatless meat and fake meat in shaping health and environmental benefits of a meat-free food style in media discourse. The results obtained may be helpful for further research into the linguistic realization of creativity in media discourse.

Kew words: alternative construal of the world, lingvocreativity, nomination, world-building model, conceptual integration, mental model, focus shift.

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DOI 10.51955/2312-1327_2023_1_206

Ludmila N. Seliverstova

Nikita A. Fedorov

Abstract. During the period of active globalization of human communication, its pragmalinguistic aspect, namely, the person speaking as the center of communicative activity and the speech act as the object of pragmalinguistic study is of particular interest to researchers. This article presents the results of a study of the speech behavior of individual German-speaking authors-mediacritics according to the speech strategy of «the author’s formation of the recipient’s attitude to the speech event» based on publications on the spread of a new coronavirus infection published in journals and on the Internet portals “DER SPIEGEL” and “Neue Züricher Zeitung” in the period 2020-2022. On the basis of the results obtained, it was possible to identify some personal qualities of authors-mediacritics, most of which are distinguished by objectivity, a critical attitude to reality, decisiveness, an independent opinion and impartiality.

Key words: pragmalinguistics, speech behavior, speech strategy of hidden influence, speech portrait, media discourse, media criticism, german language.

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DOI 10.51955/2312-1327_2022_4_99

Fairuz B. Akbaeva

Abstract. The article is devoted to the study of the metaphorically marked nature of the mass media text on healthy nutrition. The study is focused on the English-language texts published in British and American journals on healthy nutrition. Recognizing the relevance of the problem of healthy lifestyle in general, and healthy food, in particular, the author speaks of the existence within the mass media of certain language mechanisms that influence the worldview, ideals and values of the addressee, and, as a result, contribute to the popularization of the idea of healthy lifestyle. In this process, metaphor is given one of the key roles. The results of the analysis of actual material indicate the presence in the texts on healthy nutrition of anthropomorphic, nature-morphic, sociomorphic and artifact metaphorical models, characterized by its own set of metaphorical transformations and its own number of verbalizers. It is significant that in the case of nature-morphic, sociomorphic and artifact models of metaphor, the metaphorical meaning is actualized in the context with the help of nouns, while with anthropomorphic metaphor – by verbs. The paper presents quantitative data signifying the sample material and the frequency of the above-mentioned metaphor models.

Key words: mass media discourse, nutritional discourse, text on healthy nutrition, cognitive metaphor, metaphorical modeling, English.

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DOI 10.51955/2312-1327_2022_4_116

Elizaveta C. Dakhalaeva

Alexandra A. Serebryakova

Abstract. The study purpose is to identify the self-referential and ino-referential components interaction of the French social advertising.

The use of the «self-reference» and «ino-reference» concepts developed by N. Luhmann helps to identify self-referential and ino-referential elements in social advertising.

1. Kozhemyakin and T. Krasikova applied these concepts to the media reality in the TV shop. Their scheme has been modified. The social advertising components have been identified:

• self-referential (the addressee’s emotions, the addressee’s social values, the problem statement in everyday situations);
• non-referential (advertising initiator, call to action, functional / design characteristics of advertising).

Design characteristics are obligatory for all social advertisements. This is the most difficult component: according to the canons of creating this type of advertising, the social problem should not be demonstrated directly, but through hints, metaphors, comparisons, and playing around the situation. Thus, visual material in social advertising is presented in an unusual way, and the verbal component is conveyed by various stylistic means of expression.

In the practical part, visual schemes of the interaction of internal and external referents with a different number of active, explicitly presented elements (from 2 to 4) have been built, which contribute to the decoding of implicit components and the correct decoding of the main message of social advertising by the addressee.

Key words: self-reference, ino-reference, internal referent, external referent, advertising, verbal, non-verbal components.

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DOI 10.51955/2312-1327_2022_4_83

Tatiana I. Semenova

Daria A. Skulimovskaya

Abstract. The theoretical background of the research is the method of frame analysis. From the perspective of the frame semantics the study considers the frame-like organization of the speech act of warning and its interpretation in English political mediadiscourse. The goal of the research is to reveal and discuss the frame model of the interpretation of the illocutionary force of the speech act of warning in analytical mediatexts as the secondary genre of political discourse. Of central concern in the paper is the notion of the frame valency in the cognitive structure of the frame WARNING. The paper brings into focus the issue that the frame WARNING involves two types of frame valency, one frame valency is on the proposition (warn the addressee of a possible future danger) and the other valency directs the addressee to perform a certain action to avoid the danger. The paper brings into focus syntactic differences of the above mentioned valencies. The study discusses focus shift mechanism as a cognitive operation involved in the interpretation of the illocutionary force of the speech act of warning in secondary mediatexts.

Key words: speech act of warning, illocutionary force, interpretation, frame, political media discourse, focus shift.

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DOI 10.51955/2312-1327_2022_3_125

Tatiana I. Semenova

Larisa V. Proskurnina

Abstract. The paper highlights prognostic potential of English analytical mediatexts with the buzz topic Plant based food. Of particular concern in the study is framing in media coverage of what the future of food will look like. The paper considers key role of media narratives in constructing and contesting visions of ‘better’ meat-free food future. Meatless future is predicted to be good for people, animals and the planet. Our analysis reveals linguistic means and construal operations of shaping a better food future forecast with the key focus on the shift towards plant-based eating and its benefits for the health, environment and animals. The paper reveals the prognostic and pragmatic potential of the references to the epistemic authorities, specific statistics and nominal compounds like fake meat and meatless burger in shaping the future of food. The study brings into focus plant food trend forecasting.  The results obtained contribute to the study of discursive control and management of the more responsible food choice of the recipients.

Key words: discursive construal, prognostic potential, mediatext, food forecast, food trend, plant based food, fake meat, meatless future.

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